In 2007, Ivanka Trump launched a collection of fine jewelry with a partner who has longstanding ties to the luxury jewelry market and significant expertise in diamonds. She was drawn to the idea of creating a jewelry line for women buying for themselves. The concept of a self-purchasing female was lost among the traditional jewelers who catered their business almost exclusively to men. And so, the Ivanka Trump brand was born.
A few years later, Ivanka identified a need in the fashion space for a brand that addressed the needs of the modern professional woman. Ivanka launched her eponymous fashion label with an assortment of chic, accessibly priced shoes and handbags. The line has since grown to include apparel, accessories, home, fragrance and sunglasses.
In 2014, Ivanka brought together a team to evolve the brand into a lifestyle concept dedicated to women who work. Her website, IvankaTrump.com
, features inspiration and tips for categories including Style, Work, Home and Travel. Everything is designed to be serviceable and easy to share.